Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Category: commissions
KW CEO predicts downfall of indie model amid NAR settlement
Keller Williams president and CEO Mark Willis sat with Real Estate News to talk about his return to the Texas franchiser and how commission lawsuits could spark a new wave of brokerage and agent consolidation.
2 buyers scramble to make a deal as the spring market sprints ahead
One Connecticut homebuyer is preparing for marriage. Another in Virginia is healing from a divorce. Both tell Inman the struggle to find a home this spring is real — and the clock is ticking.
NAR’s settlement paints a murky commission picture for consumers
CEO Sean Frank writes that an unintended consequence of MLS changes following on the heels of the NAR settlement is that the dynamics of real estate transactions become less transparent to the very individuals they are meant to serve: buyers and sellers.
1 in 4 agents grew their business amid downturn. Here’s how: Triple-I
For many real estate agents, a downturn wasn’t destiny in 2023, according to responses from hundreds of industry professionals in the latest Inman Intel Index survey.
How well do you remember 2023’s biggest real estate stories?
Scandals, lawsuits, technology and more dominated the headlines in what turned out to be one of real estate’s most eventful years in recent memory.
Sitzer | Burnett closing arguments wrap as judgment day approaches
In a final push on Monday, attorneys for real estate franchisors and the National Association of Realtors argued that homesellers in the case failed to prove a conspiracy to inflate commissions.
As objection handlers come under fire, these 7 ChatGPT ideas hold up
Although you need to be careful with ChatGPT and other AI platforms, they can offer a great resource for idea generation. We asked for ideas on handling objections and got some surprisingly solid suggestions.
Agents steer buyers to homes with better commissions, study claims
The study by a trio of researchers analyzed hundreds of thousands of listings and found that those offering lower commissions to buyers’ agents received less attention and took longer to sell.
‘Modest’ commission proposals are insufficient, says watchdog
Long critical of the lack of real estate commission transparency, watchdog group Consumer Federation of America released steps for creating a competitive landscape around agent commissions.