Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
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Recruiting War ’24: Agents field new offers constantly, Intel finds
A slower market and a crowded brokerage landscape have shifted efforts from quantity to quality, new reporting and Intel survey results reveal. For agents, it’s now an unavoidable aspect of the job.
Location, location, location? Price eclipses previous buyer priority
Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.
Top Bay Area team boomerangs back to Compass from Side
Mollie Poe and Declan Hickey were founding members of Compass San Francisco before leaving in 2020. Now, they’re bringing four additional team members back to Compass with them.
Redfin eliminates salaries, pivots to commission model in LA and SF
Redfin will still classify agents as employees but, beginning next year, will transition those in some California markets to an all-commission-based pay program.
Agent training, objection scripts on trial as Sitzer | Burnett ends Day 3
On Day 2 of witness testimony Wednesday, attorney Michael Ketchmark narrowed in on training materials and presentation slides he alleged violated antitrust policies held by the defendants.
Coldwell Banker names Jason Waugh president of affiliates
Waugh was previously president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. His new role will focus on brand strategy, affiliate operations and franchise sales.
Hollywood’s top 35 luxury real estate agents, revealed
It takes a highly qualified real estate agent to perform at the level that some of the world’s wealthiest celebrities demand. Here are the top ones serving Hollywood, according to “The Hollywood Reporter.”
Site for Mohamed Hadid’s troubled spec mansion lists for $68M
The LA luxury developer is being forced to sell the 27-acre site, which was slated for an elaborate mega mansion, after a creditor tried to foreclose on the property and Hadid filed a bankruptcy petition.
EXp nabs top-producing Las Vegas agent and team
Bryan Knisley previously ran his own brokerage and completed stints at RE/MAX and Keller Williams. He’s bringing 27 agents with him to eXp, according to the company.