Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Category: lead generation
AI, machine learning power lead-gen tool from Realeflow
Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home.
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment.
For proptech adopters, waiting is one of the hardest parts: Triple-I
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways.
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns.
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
Need a break from hustle culture? Cuddle up to plush prospecting
Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques to shift out of the grind and find some peace of mind.
Feeling a little nervous? Here’s how to recession-proof your business
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now.
Lead gen is not enough. Here’s how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
Why having a strategic plan is the secret to peak performance
The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic, writes Nick Schlekeway. In part three of his five-part series, he looks at the importance of strategic planning.