Lawsuit alleges search results on Mortgage Matchup are “designed to steer borrowers to brokers who funnel nearly all their business to UWM, regardless of whether UWM offers the most competitive loan terms.”
Category: Marketing
How to engage brokerage clients through SEO and content creation
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.
As settlements move forward, get back in the saddle: The Download
With preliminary approval of NAR’s deal and a new settlement proposal from HomeServices of America, can we finally all get back to business?
Ryan Reynolds creates Zillow ad inspired by hit show ‘Bluey’
Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” where the main character and her family struggle with the opportunity to move to a new city.
In the wake of Matterport’s sale, digital twin options are plentiful
Matterport’s sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many.
Let this pro planner help you create a stellar recruitment event
Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success.
Realtor.com campaign makes pitch for buyer representation
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals.
Zillow launches ‘Home Just Got Real’ ad campaign
Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.
AJ Canaria Creative Services joins LeadingRE Solutions Group
Global real estate network Leading Real Companies of the World (LeadingRE) has added photography services provider AJ Canaria Creative Services to its Solutions Group, a family of industry vendors it champions to its 550 members.
How New Businesses Can Create a Content Marketing Strategy
Follow these steps to develop and execute an effective content marketing plan for your business.