Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” where the main character and her family struggle with the opportunity to move to a new city.
Category: Zillow
CoStar Group tallies Q1 revenue growth on success of Homes.com
The Virginia-based commercial and residential real estate behemoth released its first-quarter earnings on Tuesday, which revealed the company grew its revenue 12 percent year over year to $656 million. The company remained profitable, although its net income dropped 91 percent from $87 million in Q1 2023 to $7 million.
Realtor.com campaign makes pitch for buyer representation
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals.
2 buyers scramble to make a deal as the spring market sprints ahead
One Connecticut homebuyer is preparing for marriage. Another in Virginia is healing from a divorce. Both tell Inman the struggle to find a home this spring is real — and the clock is ticking.
Zillow launches ‘Home Just Got Real’ ad campaign
Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.
RESAAS ‘coming soon’ listings can now be found on Zillow
Customers of real estate software company RESAAS can now opt in to having listings published as “coming soon” on industry-leading search portal Zillow.
Homes.com gets analyst boost amid 567% annual traffic spike
Despite the initial controversy, Homes.com isn’t letting up on its traffic war with Zillow, Realtor.com and Redfin. The CoStar-owned portal reported late last week that it reached 149 million unique visitors in February, which equals a mind-boggling 567 percent growth in unique visitors compared to February 2023.
Opendoor’s partnership with eXp officially goes live
The companies’ integrated technology will streamline the process to make Opendoor cash offers available to eXp’s tens of thousands of agents.
Greg Schwartz’s Tomo launches AI-powered home search platform
Former Zillow executives Greg Schwartz and Carey Armstrong have launched an artificial intelligence-powered home search portal under their company, Tomo. The portal is available to homebuyers in 21 states.
‘The vibe is pretty good’ as first earnings season of 2024 kicks off
Ahead of Q4 earnings this week and next, analysts are narrowing in on the future — and pleased by lower rates and a healthier economy as it rebounds from the final months of 2023.