Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Category: buyer agents
Buyer agents are already cutting commissions: The Download
In the post-Sitzer world we now live in, agents and brokers are already dealing with the new reality by cutting buyer commissions to the bone.
NAR to shed 1M members if shared commission banned, analysts say
A report released Oct. 4 by the investment banking firm Keefe, Bruyette & Woods forecasts commissions to decline by at least 30 percent as a result of ongoing threats to the real estate industry.