The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Category: Online Advertising
Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
Elon Musk, the owner of X, criticized advertisers with expletives on Wednesday at The New York Times’s DealBook Summit.
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out
Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or may do so, after Elon Musk’s endorsement of an antisemitic conspiracy theory.
Fake Reviews Are Rampant Online. Can a Crackdown End Them?
A wave of regulation and industry action has placed the flourishing fake review business on notice. But experts say the problem may be insurmountable.
Top producers benefit with new Adwerx Top Performer Package
Adwerx is a digital advertising solution for the real estate industry which recently released a program for top producers, according to a statement.
Advertisers Warily Embrace A.I.
Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux.
Google Employees Brace for a Cost-Cutting Drive as Anxiety Mounts
The tech giant has so far taken steps to streamline without mass layoffs, but employees are girding for deeper cuts.