The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Category: Advertising and Marketing
Big American Tech Profits From Chinese Ad Spending Spree
Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers.
The Antitrust Enforcers Aimed at Big Tech. Then Came the Backlash.
South Korea pledged to protect its online platforms from marketplace giants, but lobbyists are crying foul play.
Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
On-field success and a certain off-field relationship helped make Patrick Mahomes, Travis Kelce and Andy Reid ubiquitous on TV commercials during the N.F.L. season.
Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
Elon Musk, the owner of X, criticized advertisers with expletives on Wednesday at The New York Times’s DealBook Summit.
Apple and Disney Halt Ads on X After Musk Endorses Antisemitic Post
Disney, Apple and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced a furor over antisemitic abuse on his social media platform.
Meet the A.I. Jane Austen: Meta Weaves A.I. Throughout Its Apps
Meta introduced artificially intelligent characters based on Jane Austen, Snoop Dogg and others into Instagram, Facebook and WhatsApp, as the race to lead the technology heats up.
Advertisers Warily Embrace A.I.
Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux.
Why Are You Seeing So Many Bad Digital Ads Now?
Scrolling past ads has rarely been enjoyable. But in recent months, people say the experience seems so much worse.
Meta Fined $414 Million After Ad Practices Ruled Illegal Under EU Law
The decision is one of the most consequential issued under the E.U.’s landmark data-protection law and creates a new business headwind for the social media giant.